Photo credits: jcomp
In today’s digital world designing a functional product alone, is inadequate. An incredible user experience tied with emotions can have a great impact on users’ perception on the product.
Ever wondered how you felt while browsing the internet or web application?
Every action and decision are a result of our emotions. Products, experiences, applications, and solutions are always designed to trigger an emotional reaction in the potential user’s mind. Considering how a user interacts with and responds to your web application, services or product is also an emotion.
A good design can produce positive emotions like eagerness, gratitude, astonishment, achievement, and satisfaction. Building an interactive design that works for your user is the key to customer retention. This helps to improve the functions of a product and meet users’ needs effectively. For example, if your visitor can instantaneously try a product feature or function on your website, the chances for your product to create delight and interest in the user’s mind is more. Keeping the design simple, unique, interactive, and creative builds a great first impression on the product.
Once you have the emotional design in place, our autonomous analytics platform can help with insights to grow your business, improve your customer experience, and helps answer questions about users, their journeys, hotspots, and behavioural anomalies.
Get in touch with us today to know more about how to improve the emotional quotient of your site and improve conversion.